Eye of the Beholder

reflections on efficacy

Does it work? I get this a lot — pretty much every time I mention a product (hi, Plated) or procedure (like Sofwave). And as I recently shared in a piece for Oprah Daily, I often struggle to answer the question completely — even, irony of ironies, when I’m assigned to do just that. (Foiled again by the almighty word count!)

Since my cutting room floor w…